Alex has worked in live events and interactive projects for over a decade, co-founding STUDIO/ to create shows that bring together energy, detail and unexpected ideas. As Creative Director, he focuses on achieving the right look for each project while finding smarter workflows and techniques that keep pushing creativity forward.

He draws inspiration from audiences and teams alike; the anticipation before a show, the way a room shifts, and the special moments between creatives that spark new ideas. Some favourite project moments include the joyful colour of the Steps 2017 arena tour, the stripped-back camera-driven DMA’s shows in 2023, James Arthur’s 2024 production with its subtle rendering techniques, and Clean Bandit’s 2025 Brits Week performance, stepping back into his theatre roots, building a layered world of video and light for the one-night special.

Right now, he’s loving the mix of architectural drawing, infographic-style visuals and bold 3D contrasts. Outside of work, Alex loves travelling, exploring new places and perspectives and cooking without recipes, which he sees as a mirror to the creative process; a combination of idea, exploration, instinct and welcoming the unexpected.